The Trust Economy
September 4, 2007
Today I read a blog entry by Chris Brogan on communities and marketing, and he wrote:
I believe in the Trust Economy: that we are in a mode where we want to hear about things that matter to us from people we trust.
That really struck a chord with me, not just with relationship building in the various online communities, but to every aspect of business.
Can people trust what we say and do? If we’re talking about something a lot are people informed as to the difference between simply being a fan, or because we’re paid to do that?
Trust involves a two-way interaction. Is the relationship in the community a two-thing, because if all I’m doing is talking about something, then all I’m doing is marketing that, where if it’s a two-way thing I’m going to be just as interested and involved in what the others interests are.
The “Trust Economy”. Food for thought.
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Disclosure. That’s part of the currency of the realm. Soon, I will be paid by a few people to pimp some of what they do. They’ve come to me because they know I can draw attention. So to that end, I’ve told them, I have to believe in what you’re doing. So far, I’ve turned away more than I’ve agreed to, because of that very reason.
And when I do send out something drawing attention to something where I’ve been paid, you’ll know forward and back that I’m on the clock for that product.
And that’s the delineator for me. As long as I know when you’re just being passionate versus being passionate *and* paid, I’m still cool.
Thanks, Chris. That phrase “Trust Economy” really stood out to me. Yes, disclosure is the key.