The Trust Economy
September 4, 2007
Today I read a blog entry by Chris Brogan on communities and marketing, and he wrote:
I believe in the Trust Economy: that we are in a mode where we want to hear about things that matter to us from people we trust.
That really struck a chord with me, not just with relationship building in the various online communities, but to every aspect of business.
Can people trust what we say and do? If we’re talking about something a lot are people informed as to the difference between simply being a fan, or because we’re paid to do that?
Trust involves a two-way interaction. Is the relationship in the community a two-thing, because if all I’m doing is talking about something, then all I’m doing is marketing that, where if it’s a two-way thing I’m going to be just as interested and involved in what the others interests are.
The “Trust Economy”. Food for thought.
Global warning: beware of jealous computers
August 18, 2007
The Healthy Computing Volunteer Group, also known as the HeCoVoG, has released news of more and more reports of computers attacking people. The funny thing is that also seen at the scene of such incidents was a Nokia N95 multimedia computer. Doctors and medical specialists are preparing the first World Conference on Laptop Bites & PC Wounds.
And the Jealous Computers site goes on with more details, including shocking footage, victim testimonies, and safety tips. The safety tips include ring tones to help camouflage the N95 and an 95 disguise mug.
… a clever viral marketing tool from Nokia …
Here’s the warning from Dr Shopova:
And here are some safety tips for using the N95 in the office:
There’s even a game hidden somewhere on the site (hint: it’s on the Safety Tips page)!
It’s not a Touch Desk: Microsoft’s Surface
June 23, 2007
Back at the beginning of May I included a blog entry on the Touch Desk. Now Microsoft has released more details on the Surface product, on May 30 (while I was traveling - I’m still catching up with the world!). It features a30-inch desktop screen, which is not actually touch-sensitive: it uses five cameras to determine movement of hands on the desk. Objects can be moved around, enlarged, selected, and so on using finger or hands, including by multiple people at the one time. It runs on Windows Vista.
It sounds like it is planned to introduce Surface to service industries initially - hotels, casinos, restaurants, phone stores and so on - but I’m sure that once we see this more we’ll all be wanting to use this for much more, at home and work.
It’s easier to show you what you can do with Surface than put it in words:
There are more demos on YouTube, including:
And Popular Mechanics has a good article explaining how it works in more detail.
Revolutionary! It will change the way we work with the computer.
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