The Trust Economy
September 4, 2007
Today I read a blog entry by Chris Brogan on communities and marketing, and he wrote:
I believe in the Trust Economy: that we are in a mode where we want to hear about things that matter to us from people we trust.
That really struck a chord with me, not just with relationship building in the various online communities, but to every aspect of business.
Can people trust what we say and do? If we’re talking about something a lot are people informed as to the difference between simply being a fan, or because we’re paid to do that?
Trust involves a two-way interaction. Is the relationship in the community a two-thing, because if all I’m doing is talking about something, then all I’m doing is marketing that, where if it’s a two-way thing I’m going to be just as interested and involved in what the others interests are.
The “Trust Economy”. Food for thought.
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